Year’s End

FireworksAudreyIMG_20130703_213335_159The end of the year is always such a busy time. It is a  time for connections, reflections and evaluations. In a short span of time, holidays are celebrated, one after the other. As we celebrate with close family and friends, we act on the urge to connect with friends and associates that we may not have contacted  all year long.

If you own a business, this is also the time of the year you are closing out your books and evaluating your progress. You are probably analyzing the successes and the challenges.

Exceptional Transcription and Business Solutions had its share of triumphs, but we had unexpected challenges, as well, and we  had to find  new ways to cope with them.

One of the most difficult challenges was dealing with the death of a long time client.  No one ever mentioned how to deal with such a challenge in the business context.  The news of the client’s death came as a blow. It was an impact I never anticipated.

The relationship was built on business and this special customer was a part of the team.   At ETBS, we were definitely a part of his team, a part of his business growth and success. That requirement is included in the mission.

As CEO, I was so stunned by his death that my day was spent in personal and business evaluation. Loss will often affect you like that. You examine your own footprint and your own path.

ETBS is still small enough that we are touched intimately by the ups and downs of our customers. But even if we were much larger, because we are providing a needed service, our customers’ challenges and triumphs will always touch us personally, no matter the size we reach.

I have nurtured my business, watching it grow, celebrating the milestones and tackling the challenges.

In the coming months, Exceptional will reach another milestone, address another challenge, as we continue to explore better ways to serve our customers.

For right now, the reflection continues as I set my goals for the New Year and beyond. Underneath it  all, I will remember with appreciation and fondness one of my first customers. He will always be special.

Be Exceptional,

Audrey

CEO & Founder Exceptional Transcription and Business Solutions

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