Archive for March 2015

Success Tools of the Small Business Owner and Entrepreneur

March 30, 2015

assorted_toolsWhen you decide to become an entrepreneur, you have taken an important step in bringing a product or service that you are passionate about to others. When take the leap and start your business, there are a few tools that are important for the small business and the entrepreneur to succeed. Many of these tools come in the form of apps or software that makes being in business, even as a solo entrepreneur, so much more feasible and definitely easier than ever before. I’ve listed a few must haves. Take a look and see if you are missing any of the essential tools for your business.

Smartphone. Okay, I know what you are saying, “Who doesn’t have a Smartphone?” You would be surprised at comments I’ve heard from those who are resistant to buying a smartphone. If they are in business, working away from their desks and desktop computer is that much more difficult when they don’t have a smartphone. If travel is a part of your business, the smartphone is an essential must have. Whether they choose android or a OS device, in truth, I wonder how much they are willing to really invest in the success of their business if they opt not to own a smartphone.

An email marketing provider. Marketing is at the heart of any successful business and email marketing is practically a must. At Exceptional Transcription and Business Solutions we uses Constant Contact to build out and send wonderful emails and email newsletters to keep my customers informed. Another is Canva which allows you to create personalized emails or marketing materials, even personalized cards to stay in touch with your customers. There are others. Explore the best for your business.

Cloud storage. It is essential for you to find a safe and efficient means of storing your data. Gone are the days when you are held hostage by crashed computers and software meltdowns. Cloud storage is data storage spanning multiple servers which are typically managed and hosted by a hosting company. There are many different hosting companies for your business and personal cloud storage. There is going to be one for your business.

Accounting/payroll software. This needs no explanation. There are many different types of software available, some free. It is best to find the one works for your business.

Scheduling and calendar management. There are a variety of apps that are available for managing your calendar. Google calendar integrates with emails and texts. There are other calendars, such as iCalendar, that work just as well. It’s a matter of what fits your business best.

While we’re talking Google, some of the products Google offers can enhance your business. Google+ is a social community that is a very effective marketing tool that can be used to let the world know about your products and services. Google Drive is also a cloud storage and document sharing product. We’ve already mentioned Google calendars, but Google also has a blog site where, again, you can market your business and help you attract more clients and customers.

Paid or free, there is a host of products and options for tools to grow your business. Get in front of your computer and search out other tools that have been tried and recommended as business tools.

What tools, including apps, do you typically use for your business? Leave a comment about what works for you.

Advertisements

Start a Woman-Owned Business – It’s about Making History

March 12, 2015

March is National Women’s History Month. It is safe to say that women, particularly women moving into business ownership, are making history daily. This observation is based on the sheer numbers of women entrepreneurs that are creating new businesses at historical rates.

In recognition of National Women’s History Month,Face Pic PEOPLE_line-lady I did some research about women-owned businesses. It is inspiring to observe the cadre of women making history daily, with impressive numbers of women moving into entrepreneurship in the United States alone.

American Express compiled some very revealing statistics in a recently published white paper about the state of women-owned businesses. Their study found that over the past year, each day an average of 1,288 women started their own business. An impressive number when paired with the fact that as of the end of that same year, a total of 9.1 million women owned a business. Those 9.1 million women-owned enterprises employed 7.9 million people. And, get this, they generated a whopping $1.4 trillion in revenue.

All that said, it is the growth that is most impressive. From 1997 to 2013, the average number of businesses started daily by women was 591. Compare that to the 1288 women-owned businesses started in 2014 alone.

Naturally, sustainability is always an issue. Business owners must be vigilant for ways to attract more customers, grow their business and find ways to compete in the larger market. Entrepreneurship is rarely easy, but is very fulfilling, as many women are discovering in record numbers.

Growth was greatest in the health care and social assistance arena. That included doctors, dentists, residential care facilities and child care providers.

According to the statistics from the Delaware based National Association of Women Business Owners (NAWBO), one in 5 firms, or 51%, was women-owned. They generated revenues of an average of $1 million.

Exceptional Transcriptions and Business Solutions is a woman owned business. I founded the company out of a love for the service I was providing for someone else in their enterprise. I wanted to extend my skills as a transcriber and business problem solver to help others in business. My business has thrived over two decades with the help of a tremendous team of transcribers and other experts.

Over the years, the services offered at Exceptional have increased until today there is an array of business services we can proudly provide, either directly or through partnerships, to the solo entrepreneur and small to medium sized business.

Access to speaker services is one of the latest services to be added. In addition, I am working on a book to help others who are in need of expert advice on various business challenges.

I discovered a love of public speaking and sharing my knowledge as well as learning new ways to solve challenges from my audience has inspired me. I look forward to offering my speaking services to your group.

Women make history everyday as they enter the world of entrepreneurship. Are you a  history maker?

Until next time… Be Exceptional

Audrey

CEO/Founder

Exceptional Transcription and Business Solutions