Success Tools of the Small Business Owner and Entrepreneur

assorted_toolsWhen you decide to become an entrepreneur, you have taken an important step in bringing a product or service that you are passionate about to others. When take the leap and start your business, there are a few tools that are important for the small business and the entrepreneur to succeed. Many of these tools come in the form of apps or software that makes being in business, even as a solo entrepreneur, so much more feasible and definitely easier than ever before. I’ve listed a few must haves. Take a look and see if you are missing any of the essential tools for your business.

Smartphone. Okay, I know what you are saying, “Who doesn’t have a Smartphone?” You would be surprised at comments I’ve heard from those who are resistant to buying a smartphone. If they are in business, working away from their desks and desktop computer is that much more difficult when they don’t have a smartphone. If travel is a part of your business, the smartphone is an essential must have. Whether they choose android or a OS device, in truth, I wonder how much they are willing to really invest in the success of their business if they opt not to own a smartphone.

An email marketing provider. Marketing is at the heart of any successful business and email marketing is practically a must. At Exceptional Transcription and Business Solutions we uses Constant Contact to build out and send wonderful emails and email newsletters to keep my customers informed. Another is Canva which allows you to create personalized emails or marketing materials, even personalized cards to stay in touch with your customers. There are others. Explore the best for your business.

Cloud storage. It is essential for you to find a safe and efficient means of storing your data. Gone are the days when you are held hostage by crashed computers and software meltdowns. Cloud storage is data storage spanning multiple servers which are typically managed and hosted by a hosting company. There are many different hosting companies for your business and personal cloud storage. There is going to be one for your business.

Accounting/payroll software. This needs no explanation. There are many different types of software available, some free. It is best to find the one works for your business.

Scheduling and calendar management. There are a variety of apps that are available for managing your calendar. Google calendar integrates with emails and texts. There are other calendars, such as iCalendar, that work just as well. It’s a matter of what fits your business best.

While we’re talking Google, some of the products Google offers can enhance your business. Google+ is a social community that is a very effective marketing tool that can be used to let the world know about your products and services. Google Drive is also a cloud storage and document sharing product. We’ve already mentioned Google calendars, but Google also has a blog site where, again, you can market your business and help you attract more clients and customers.

Paid or free, there is a host of products and options for tools to grow your business. Get in front of your computer and search out other tools that have been tried and recommended as business tools.

What tools, including apps, do you typically use for your business? Leave a comment about what works for you.

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