Archive for the ‘Writing’ category

I’m Published! What Do I Do to Sell My eBook?

March 23, 2017

How to Create an Ebook screenshotI’m published! My new book, How to Create an Ebook, is available at Amazon and I couldn’t be happier. At $2.99 per copy, I think you will find the information useful.

The next big question is: Now what do I do next? How do I get my book to potential readers “out there?” A press release is certainly in order, but there are other housekeeping items I must attend to in order to sell my book. In fact, the following is useful information for anyone who has published a book:

  1. First, celebrate your accomplishment with a “release party.” No matter the size of your book, you should celebrate. The size of the celebration doesn’t matter either – a few friends or many.
  2. Send announcements via your email contacts and via “snail-mail.” Indicate how they can purchase your new book.
  3. Send press releases via the internet. There are various outlets on-line for press releases, some paid others are free.
  4. Send press releases via email to local newspapers, addressing the press release to specific persons at the papers. If you have ties to other towns or cities, send press releases to the papers of the city or town you are from. Followup with a phone call.
  5. Use social media to announce your new book. Create a strategy for these social media releases, keeping in mind where you think your target audience spends the majority of their time.
  6. If speaking is a part of your enterprise, let the speakers’ bureaus know that you now have a book.
  7. Don’t forget to include your book on your website and your blogs.
    Solicit friends to purchase, read, and then write a review of your book. This will help boost your rankings on Google.
  8. Consider having a few hard copies of your book on hand to sell at any speaking engagements or networking activities.

Feels exhausting, I know, but you wrote the book; you should be proud enough of it to work just as hard getting  your book to your audience. You don’t need to spend a fortune – hardly any money at all, really – but you must spend the time cultivating, cajoling and recruiting your customer in order to make the sale.

Have you considered writing a book? Have you started yet? You have information to share, a story to tell, let’s get started. It takes only one word at a time. You can manage that!

Are There Steps to Creating an Ebook?

December 15, 2016

pic-person-woman-desk-laptop-2Creating an ebook can be an extremely valuable tool to help you grow your business regardless of its size or whether your business is online or not. There are steps to creating your ebook if you want the ebook to be a success. In fact, some steps should be implemented even before you begin writing the ebook.

A general guideline will help you create your ebook. A few steps to include are:

  1. Begin by identifying what you will write about. What are the needs of your target audience? What does your target audience want to know or learn more about? What is your knowledge or skillset? Generally, if you are in business, the three questions should line up and point to the same niche; not always, but most of the time.
  2. Develop a strategy for marketing your ebooks and include steps to take before you begin writing. Make social media a part of your strategy. If you don’t have much of a social media presence, start working on it now.
  3. Create the title. This can change but start with a good working title. Sometimes just putting the title on paper will get you going if you are having difficulty with your start.
  4. Create the outline of the contents of your ebook. Creating an outline will help you stay focused and cover the major areas that you want to include.
  5. Consider SEO as you write. You want to be recognized by the search engines so that traffic will appear.
  6. Use the right tools to facilitate writing: good writing software (this is optional), thesaurus, dictionary, a good grammar resource (The Elements of Style by William Strunk and E.B. White has been around for nearly 100 years), grammar check, and spell check.
  7. Edit and proofread your ebook. Preferably this is done by someone else who is capable of handling the job. If you do it yourself, let your manuscript “sit” for a few days before editing and proofing. However, it is generally not recommended that you proof your own work. Most writers realize how difficult it is to catch your own mistakes. Rely solely on spellcheck and you can end up with some very interesting word substitutions.
  8. Revisit your title once you have finished your ebook. Does it still resonate with you? If at all possible, have your title serve as a domain name so that it can be easily found.
  9. Choose a cover. Create one yourself if you are good at that type of work or pay someone. You can have an attractive and affordable cover created at fiverr.com.
  10. Choose a publishing vehicle. Amazon Kindle ebooks shows you step by step what to do to get your ebook published and on Amazon. There are other ebook publishers. Choose the one that is going to be the most productive for you.
  11. Use illustrations if they are appropriate, however, respect copyright laws. There are sights where you can purchase your images. Relying on Google Images is not, I repeat, not your source for images to include in your ebook. Unless you have secured permission or paid for the rights to use the image, you can end up in lots of trouble. Two sites that offer the free use of images are pixabay.com and morguefile.com
  12. Print a copy of your ebook in pdf so that you see what a copy may look like if someone printed it.
  13. Last, but certainly not the least, price your ebook. Include in your pricing consideration whether you will provide it for free in any instances. Review prices of comparable ebooks already on the market to help you make a decision.

Do a little research before you begin the process. Internet makes this part of it über easy. Following the steps outlined will help you have a better grasp on how to organize your work when you have made the decision to write your ebook. Remember, all that is standing between you and a finished ebook is your action. Follow these steps and you will move from thinking about creating your ebook to making it a reality.

Have you considered creating an ebook? If it isn’t already one of your goals for the New Year, it probably should be. What would you choose as your topic? We would like to hear your thoughts. Leave a comment in the box below.

I Choose to Be Grateful

December 24, 2014

SnowScenefile000711750735For most of us the end of the year and the Christmas Holidays are a time for reflecting and reviewing fond memories. In the Northern Hemisphere, it’s winter and the nights are at their longest and often coldest, giving us time to sit in the warm cocoons construct for ourselves. The conditions are just perfect for reflection.

I’m putting aside my usual blog about growing your business to take a moment to express my gratitude. Realize that being grateful is sometimes a difficult choice. I could take a very different view of my life right now, but it would not change the circumstances. My daughter would still have gotten cancer, would still need radical treatment in a city far from home and would still need surgery that turned out to be far more extensive and debilitating than we imagined.

Still, I am grateful for the time I have been able to spend with my daughter, who by the way, turned out to be a woman who is courageous, beautiful, talented and so very smart. She is just short of my miracle and I have now spent time with her that would never have happened if she had not gotten sick.

I am so grateful that we found the best treatment for her so that we could save her leg and her life. The treatment and the cost of staying in a different city has taken a toll on our finances, but I am grateful for family and friends, even strangers, who have been so generous in helping to defray some of the cost.

I am grateful for a husband who has “held down the home front,” all the while supporting and encouraging both me and our daughter. I cannot imagine not being able to turn to him during the most trying days. I may have been in tears, but he had my back. He and my son are amazing.

I will not say that I would have asked for this experience – the rounds of chemotherapy, the radiation, or the surgery and they surely would not have been Apryl’s choice. However, that is the journey that has been put in front of us. The long train rides to and from Manhattan were as draining as the treatments, but I’m grateful we had that options and that we were able to take advantage of them.

With surgery behind her, Apryl has other challenges to meet and conquer on her road to recovery, but I am grateful there is a road to recovery.

When I reflect on it all, I am grateful for so many things. I am grateful for the sacrifice our Lord made for us all. I am grateful that I could make sacrifices for someone I love, too. Most of all I am grateful that I know someone as special as Apryl and that she is my daughter. So you see, my only choice is to express my gratitude.

Be Exceptional,

Audrey, CEO/Founder Exceptional Transcription and Business Solutions

 

Picture courtesy Morguefile.