Posted tagged ‘marketing strategy for ebook’

Are There Steps to Creating an Ebook?

December 15, 2016

pic-person-woman-desk-laptop-2Creating an ebook can be an extremely valuable tool to help you grow your business regardless of its size or whether your business is online or not. There are steps to creating your ebook if you want the ebook to be a success. In fact, some steps should be implemented even before you begin writing the ebook.

A general guideline will help you create your ebook. A few steps to include are:

  1. Begin by identifying what you will write about. What are the needs of your target audience? What does your target audience want to know or learn more about? What is your knowledge or skillset? Generally, if you are in business, the three questions should line up and point to the same niche; not always, but most of the time.
  2. Develop a strategy for marketing your ebooks and include steps to take before you begin writing. Make social media a part of your strategy. If you don’t have much of a social media presence, start working on it now.
  3. Create the title. This can change but start with a good working title. Sometimes just putting the title on paper will get you going if you are having difficulty with your start.
  4. Create the outline of the contents of your ebook. Creating an outline will help you stay focused and cover the major areas that you want to include.
  5. Consider SEO as you write. You want to be recognized by the search engines so that traffic will appear.
  6. Use the right tools to facilitate writing: good writing software (this is optional), thesaurus, dictionary, a good grammar resource (The Elements of Style by William Strunk and E.B. White has been around for nearly 100 years), grammar check, and spell check.
  7. Edit and proofread your ebook. Preferably this is done by someone else who is capable of handling the job. If you do it yourself, let your manuscript “sit” for a few days before editing and proofing. However, it is generally not recommended that you proof your own work. Most writers realize how difficult it is to catch your own mistakes. Rely solely on spellcheck and you can end up with some very interesting word substitutions.
  8. Revisit your title once you have finished your ebook. Does it still resonate with you? If at all possible, have your title serve as a domain name so that it can be easily found.
  9. Choose a cover. Create one yourself if you are good at that type of work or pay someone. You can have an attractive and affordable cover created at fiverr.com.
  10. Choose a publishing vehicle. Amazon Kindle ebooks shows you step by step what to do to get your ebook published and on Amazon. There are other ebook publishers. Choose the one that is going to be the most productive for you.
  11. Use illustrations if they are appropriate, however, respect copyright laws. There are sights where you can purchase your images. Relying on Google Images is not, I repeat, not your source for images to include in your ebook. Unless you have secured permission or paid for the rights to use the image, you can end up in lots of trouble. Two sites that offer the free use of images are pixabay.com and morguefile.com
  12. Print a copy of your ebook in pdf so that you see what a copy may look like if someone printed it.
  13. Last, but certainly not the least, price your ebook. Include in your pricing consideration whether you will provide it for free in any instances. Review prices of comparable ebooks already on the market to help you make a decision.

Do a little research before you begin the process. Internet makes this part of it über easy. Following the steps outlined will help you have a better grasp on how to organize your work when you have made the decision to write your ebook. Remember, all that is standing between you and a finished ebook is your action. Follow these steps and you will move from thinking about creating your ebook to making it a reality.

Have you considered creating an ebook? If it isn’t already one of your goals for the New Year, it probably should be. What would you choose as your topic? We would like to hear your thoughts. Leave a comment in the box below.

Advertisements