I’m published! My new book, How to Create an Ebook, is available at Amazon and I couldn’t be happier. At $2.99 per copy, I think you will find the information useful.
The next big question is: Now what do I do next? How do I get my book to potential readers “out there?” A press release is certainly in order, but there are other housekeeping items I must attend to in order to sell my book. In fact, the following is useful information for anyone who has published a book:
- First, celebrate your accomplishment with a “release party.” No matter the size of your book, you should celebrate. The size of the celebration doesn’t matter either – a few friends or many.
- Send announcements via your email contacts and via “snail-mail.” Indicate how they can purchase your new book.
- Send press releases via the internet. There are various outlets on-line for press releases, some paid others are free.
- Send press releases via email to local newspapers, addressing the press release to specific persons at the papers. If you have ties to other towns or cities, send press releases to the papers of the city or town you are from. Followup with a phone call.
- Use social media to announce your new book. Create a strategy for these social media releases, keeping in mind where you think your target audience spends the majority of their time.
- If speaking is a part of your enterprise, let the speakers’ bureaus know that you now have a book.
- Don’t forget to include your book on your website and your blogs.
Solicit friends to purchase, read, and then write a review of your book. This will help boost your rankings on Google.
- Consider having a few hard copies of your book on hand to sell at any speaking engagements or networking activities.
Feels exhausting, I know, but you wrote the book; you should be proud enough of it to work just as hard getting your book to your audience. You don’t need to spend a fortune – hardly any money at all, really – but you must spend the time cultivating, cajoling and recruiting your customer in order to make the sale.
Have you considered writing a book? Have you started yet? You have information to share, a story to tell, let’s get started. It takes only one word at a time. You can manage that!