I’m Published! What Do I Do to Sell My eBook?

Posted March 23, 2017 by Exceptional Blogs
Categories: Writing

Tags: , , ,

How to Create an Ebook screenshotI’m published! My new book, How to Create an Ebook, is available at Amazon and I couldn’t be happier. At $2.99 per copy, I think you will find the information useful.

The next big question is: Now what do I do next? How do I get my book to potential readers “out there?” A press release is certainly in order, but there are other housekeeping items I must attend to in order to sell my book. In fact, the following is useful information for anyone who has published a book:

  1. First, celebrate your accomplishment with a “release party.” No matter the size of your book, you should celebrate. The size of the celebration doesn’t matter either – a few friends or many.
  2. Send announcements via your email contacts and via “snail-mail.” Indicate how they can purchase your new book.
  3. Send press releases via the internet. There are various outlets on-line for press releases, some paid others are free.
  4. Send press releases via email to local newspapers, addressing the press release to specific persons at the papers. If you have ties to other towns or cities, send press releases to the papers of the city or town you are from. Followup with a phone call.
  5. Use social media to announce your new book. Create a strategy for these social media releases, keeping in mind where you think your target audience spends the majority of their time.
  6. If speaking is a part of your enterprise, let the speakers’ bureaus know that you now have a book.
  7. Don’t forget to include your book on your website and your blogs.
    Solicit friends to purchase, read, and then write a review of your book. This will help boost your rankings on Google.
  8. Consider having a few hard copies of your book on hand to sell at any speaking engagements or networking activities.

Feels exhausting, I know, but you wrote the book; you should be proud enough of it to work just as hard getting  your book to your audience. You don’t need to spend a fortune – hardly any money at all, really – but you must spend the time cultivating, cajoling and recruiting your customer in order to make the sale.

Have you considered writing a book? Have you started yet? You have information to share, a story to tell, let’s get started. It takes only one word at a time. You can manage that!

Read This Before You Write That Book

Posted February 17, 2017 by Exceptional Blogs
Categories: Uncategorized

writing-pixabay-828911_1280I promised myself that this year would be the year the book that has been sitting in the back of my mind would come out. I’m sure that every New Year nearly all of us make writing a book our goal. However, stop and take a moment to read this. I  admonish you not to write that book if you don’t intend to take the project seriously. Here’s why not:

  1. Writing your book will feel like a chore rather than a journey or an adventure. We all know how we feel about chores!
  2. Those who encourage you to write are much more enthusiastic about you writing a book than you are. Maybe they should write their own book! You are only apt to produce a good, finished product if you’re enthusiastic and determined.
  3. Writing a book will not enhance your credibility. This is only true if your book is poorly written, in which case you will actually harm your credibility.
  4. A hastily or poorly chosen topic will produce a book no one is interested in reading. No sales equal no profit. That being said, however, don’t let that stop you if you really feel the book in you must come out. There really is no crystal ball when it comes to what your audience will like.
  5. You can’t invest the time in marketing your book. Writing just for the sake of saying you have written a book could result in a manuscript that goes nowhere. Again, no sales, no profit.
  6. You can’t commit to ensuring that you will have your book proofed and edited. There is nothing that ruins a potentially good book than bad grammar, misspelled words, and run-on sentences. It is distracting to your readers and shows you are not really invested in the successful outcome of your writing project.

                             “A book worth writing is worth writing well.”

The bottom line is there are many people who may urge you to write a book and maybe you should, but consider the project carefully. It will take time and it will take commitment to produce even a small book. If you can’t take it seriously, it’s better not to embark on it. If you are serious, then by all means, get busy writing.

Have you considered creating a book? If it isn’t already one of your goals for the New Year, maybe it should be. What would you choose as your topic? We would like to hear your thoughts. Leave a comment  below. And if we can help with your transcription or business solutions contact us at Exceptional Transcription and Business Solutions.

“But it’s writing…If you can take it seriously, we can do business. If you can’t or won’t, it’s time for you to close the book and do something else. Wash the car, maybe.” – Stephen King

Re-Purpose, Rewrite – Create a Book

Posted January 24, 2017 by Exceptional Blogs
Categories: Writing Tutorial

Tags: , , ,

composition-1837242_1280There are many reasons to write your book, and believe it or not, you may already have the material on hand. Have you written a speech or created blogs or articles, even scripts for webinars?  You have the beginning of your book already. Re-purpose the material. It becomes a matter of organizing your material and augmenting it so that it can be read as a book.

Today’s technology makes it easier than ever to write a book and get it published. So much of the control is in your hands when previous reality  was that the publishing house had all the control, from the decision to publish your work to the publishing date.

Here a few steps to cover when you make that all important decision to write your book:

  1. Start your marketing early – even before you write your book.
  2. Decide whether you are publishing an ebook or printed book, hardback or paperback.
  3. Choose the publishing method and company you will use.
  4. Make an outline of your book.
  5. Based on your outline, determine the approximate length of your book.
  6. Establish how many words you will write a day and stick with it. Write, write, write!
  7. Once you have finished, review and rewrite until you have the manuscript that you want.
  8. Have your work proofed; don’t let typos and bad grammar ruin your book.
  9. Publish!

It is easier than many think, but it still takes patience, time and dedication to write your book, even when you have all the material on hand.

As you can tell, my focus is on writing a book. One of the reasons that writing a book is my goal for this year and because I realize the difference it can make in my business, I am encouraging you to make a difference in yours. Share the unique knowledge you have, realize personal satisfaction and gain business traffic, all from re-purposing, rewriting and creating your book.

Are There Steps to Creating an Ebook?

Posted December 15, 2016 by Exceptional Blogs
Categories: Business Solutions, Writing, Writing Tutorial

Tags: , , , ,

pic-person-woman-desk-laptop-2Creating an ebook can be an extremely valuable tool to help you grow your business regardless of its size or whether your business is online or not. There are steps to creating your ebook if you want the ebook to be a success. In fact, some steps should be implemented even before you begin writing the ebook.

A general guideline will help you create your ebook. A few steps to include are:

  1. Begin by identifying what you will write about. What are the needs of your target audience? What does your target audience want to know or learn more about? What is your knowledge or skillset? Generally, if you are in business, the three questions should line up and point to the same niche; not always, but most of the time.
  2. Develop a strategy for marketing your ebooks and include steps to take before you begin writing. Make social media a part of your strategy. If you don’t have much of a social media presence, start working on it now.
  3. Create the title. This can change but start with a good working title. Sometimes just putting the title on paper will get you going if you are having difficulty with your start.
  4. Create the outline of the contents of your ebook. Creating an outline will help you stay focused and cover the major areas that you want to include.
  5. Consider SEO as you write. You want to be recognized by the search engines so that traffic will appear.
  6. Use the right tools to facilitate writing: good writing software (this is optional), thesaurus, dictionary, a good grammar resource (The Elements of Style by William Strunk and E.B. White has been around for nearly 100 years), grammar check, and spell check.
  7. Edit and proofread your ebook. Preferably this is done by someone else who is capable of handling the job. If you do it yourself, let your manuscript “sit” for a few days before editing and proofing. However, it is generally not recommended that you proof your own work. Most writers realize how difficult it is to catch your own mistakes. Rely solely on spellcheck and you can end up with some very interesting word substitutions.
  8. Revisit your title once you have finished your ebook. Does it still resonate with you? If at all possible, have your title serve as a domain name so that it can be easily found.
  9. Choose a cover. Create one yourself if you are good at that type of work or pay someone. You can have an attractive and affordable cover created at fiverr.com.
  10. Choose a publishing vehicle. Amazon Kindle ebooks shows you step by step what to do to get your ebook published and on Amazon. There are other ebook publishers. Choose the one that is going to be the most productive for you.
  11. Use illustrations if they are appropriate, however, respect copyright laws. There are sights where you can purchase your images. Relying on Google Images is not, I repeat, not your source for images to include in your ebook. Unless you have secured permission or paid for the rights to use the image, you can end up in lots of trouble. Two sites that offer the free use of images are pixabay.com and morguefile.com
  12. Print a copy of your ebook in pdf so that you see what a copy may look like if someone printed it.
  13. Last, but certainly not the least, price your ebook. Include in your pricing consideration whether you will provide it for free in any instances. Review prices of comparable ebooks already on the market to help you make a decision.

Do a little research before you begin the process. Internet makes this part of it über easy. Following the steps outlined will help you have a better grasp on how to organize your work when you have made the decision to write your ebook. Remember, all that is standing between you and a finished ebook is your action. Follow these steps and you will move from thinking about creating your ebook to making it a reality.

Have you considered creating an ebook? If it isn’t already one of your goals for the New Year, it probably should be. What would you choose as your topic? We would like to hear your thoughts. Leave a comment in the box below.

Doing It Your Way – Starting a Business, That Is

Posted November 17, 2016 by Exceptional Blogs
Categories: Business Solutions

Tags: , , ,

image-vision-planetc-1616237_1280Starting your own business especially after you have already been in a job or career, can be daunting, but if you have the irresistible pull in the direction of entrepreneurship, don’t squash it. You are not alone. For many it is just not enough to work for someone else, build someone else’s dream.  If you continue to feel you have a product or service to provide, you should answer the call by becoming an entrepreneur – starting your own business.

What does it take to start and sustain your own business? There are many directions this answer could take, with just as many opinions about it, but in my opinion, there is a core to what it takes:

Start with acknowledging what excites you and where you excel. Often the two are the same. If you can’t quite put your finger on what it is, look at where you put your energy in your current job. For example, do you spend a lot of your time volunteering to plan company events and get-togethers? Explore what it takes to be an event planner. Are you especially adept at organizing?Individuals and companies need this type of expertise to organize their space. Do you have ideas, can spot trends? You may have the next hot product. The point is, you should exploit what you love to do and are good at. Remember, when you start a business you are going to be the only one that prods you to get up each day.

Do your research to determine the demand for your business and where it will be sustainable enough to provide the lifestyle you want for you and your family. After all, having a business, even one that you love, won’t keep the lights on or a roof over your head if it’s not something others want to buy over the long term. Just because you love it, doesn’t mean others will.

Develop a vision followed by a plan. Your new business may need to start off as a side hustle and that’s ok. In addition to helping you gain experience and customers, a side hustle can help you determine if what you offer really is a product or service that is in demand. You can’t rely on your gut instinct alone nor can you rely on the hope that it “happens” when you are starting your own business.

Seek help; look for others who are already successful. Learn from their experiences. Join a Mastermind group or seek a mentor. Don’t overlook joining associations that are related to your new business.

Be very focused on doing what it takes to grow your business. Invest the time. Invest in education. Invest in networking. Success will not happen overnight, without effort.

Explore funding options for your new business. There are many ways to fund a business today, including crowdfunding. This is where your use of social media will come in handy as well.

Be cognizant of when you need to increase your staff and then do it. Stretch when it’s needed. You want continued growth and sometimes that means strategically increasing your staff, even if only on a contractual basis.

Outsource projects; don’t hesitate to use outside resources as you need them. Companies like Exceptional Transcription and Business Solutions exist to help you with activities you don’t have the time or the expertise to complete. As a new entrepreneur, you can’t do it all.

We would love to hear about your experiences as an entrepreneur or new business owner. Fell free to leave a comment.

Audrey Dixon is the Founder and CEO of Exceptional Transcriptions and Business Solutions and has been helping new and existing businesses succeed for over 20 years.

Who Uses a Transcription Service?

Posted October 28, 2016 by Exceptional Blogs
Categories: Business Solutions, Transcription Services

Tags: , , ,

transcription imageTranscription services can benefit a number of different businesses, even individuals. By definition a transcription service converts the spoken word into written typed or printed documents. In addition, transcription services can also take your handwritten documents and convert them into typed manuscripts or documents.

In fact, in today’s technological advances and extensive uses of the internet, the need for transcription services is even greater than in the past. There are podcasts, webinars and seminars on the web. There are audio tapes and medical notes to be transcribed. Transcribing court reporting and legal documents are in constant demand.

An improving economy only increases the demand. Having a conference? Document every word.There is a substantial list of businesses or services, even individuals, that use the services of a transcription service. If you are wondering if you or your business can benefit from using a transcription service service, review the following list:

  • Financial advisor
  • Accountants
  • Realtors and Real Estate Appraisers
  • Sales Representatives
  • Writers and Authors
  • Insurance Professionals
  • Architects
  • Attorneys
  • Psychologists
  • Students
  • Court reporters
  • Market researchers
  • Ministers
  • Professional Speakers
  • Journalists
  • Education Professionals
  • Researchers

Transcription services can go further than audio transcriptions alone. A transcription service can also offer copywriting, proofreading, database management and more.

Professional, well-trained transcriptionists have excellent grammar, listening skills (including the ability to discern dialect), and writing skills and accuracy.

Why would you need or use a transcription service? There are a number of reasons including:

  • Time – frees you for your major work and tasks
  • Accuracy – trained to hear and capture every word, including dialectal nuances
  • Convenience – transcription process when you need it
  • Customization and personalization – production of professional looking documents
  • Financial – less expensive than you imagine

If you see your business listed and the services you need don’t hesitate to contact us. Our business is to put your words on paper.

Transcription Services Play a Role in Successful Focus Groups

Posted August 29, 2016 by Exceptional Blogs
Categories: Business Solutions, Transcription Services

Tags: , , , , ,

freedigital photo people ideas ID-100299611Focus groups are an excellent tool for marketing and research professionals to use in gathering information and to uncover trends. The ultimate goal is to help companies sell products and services. Transcription services play a role in the success of focus groups by capturing every word spoken.

Focus groups are generally made up of individuals who fit specific targets related to the company products and services.

During the sessions, focus group participants are often in a room or setting to themselves, sometimes with a two-way mirror, although this is not a requirement. Participants are then asked to complete questionnaires or discuss topics or even take part in a specific activity. For example, a national bank asked the participants of its focus group to construct a vision board depicting their ideal retirement using materials the bank had provided. The participants were then asked to discuss their board and their retirement goals, answering questions from a facilitator. The group reactions and discussions were recorded on film and audio tape. The data was analyzed to determine what the bank needed to focus on to better serve their customers in their retirement planning.

When deciding how you should setup your focus group, here are some key decisions that should make up the planning:

  • Determine the number of the participants.
  • Decide the incentive you will offer the group.
  • Find a convenient, accessible and comfortable location for conducting the group.
  • Prepare questions/script and types of activities the group will be engaged in.
  • Select the participants for the group that best matches the information you are seeking. For instance, if you run a preschool and looking for ways you can better serve your families, you would contact parents of preschool age children to participate. Other groups would not be as useful.
  • Determine compensation for the participants. This will vary from time required to region of the country you are in.
  • Select a skilled facilitator or moderator who will be responsible for:
    • explaining why the group is assembled – the focus group’s goal,
    • establishing the ground rules for the group process,
    • setting the tone,
    • providing the time frame for the session – ideally 1 – 2 hours,
    • creating the script, although this could fall to someone else,
    • checking the recording process,
    • having snacks or meals on hand for the group,
    • providing feedback to the group, and
    • thanking the group for their time and explaining when and how payment will occur.

Because participants are free to discuss their opinions and insights, and because focus groups are generally a part of your marketing planning, it is important to accurately capture the session(s). Consequently, one of the most important elements at the conclusion of the focus group is turning the audio tapes of the session into written documents so that the data is easily analyzed and, later, archived.

Choosing the right transcription service is as important as choosing the right participants and facilitator for the focus group. A highly qualified transcriber has the ability to discern accents and have a commanding grasp of English and grammer. Exceptional skill, accuracy and timeliness is at the core of your selection.

Have you used focus groups to help with your marketing plans? How do you think focus groups would benefit the growth of your business?

 

photo courtesy of FreeDigitalPhotos.net